Finding the Right Booking Agency

Finding the right booking agency can turn into a feeble task. There are various factors that have to be taken into account. Necessary prioritization, size of the roster, contractual variations and just plain personality.

To help you develop a solid standpoint, we gathered some pointers we find absolutely relevant. Even if you’re already engaged in an agency relationship, you can take a step back and re-evaluate your current state of affairs, as having the right partner for your live shows is crucial.

Let’s start with the agency size and volume:

Size & Volume

While a grand roster of stunning acts can be a sign of professionalism, it most likely also dictates a strong prioritization and distribution of resources within the company. Be aware that a high volume of artists within an agency can act as two sides of a coin. As a new artist, you have to find your spot within the company.

Prioritization is hard to obtain, and you’ll have to be aware that there’s still a lot of work heading your way. Which leads to the next pointer:

Service scale

When negotiating terms and conditions with, make sure everyone is on par with the realities of services to be provided by the booking agency. Also ask your booker to be completely frank about the amount of time he or she is able to invest into your project. If you play it right, you’ll be able to find a model that suits both your needs – artist and agency wise.

Personal investment

Working with a booker who actually believes in a project is a major first step towards a great working relationship.

There’s a huge difference between having someone take care of something in a mere serviceable manner, as a opposed to being part of a personal agenda.

Share the artistic vision. If your booker understands where the music is going, she or he will have an easier job.

Shared economic mode

Especially with young projects, setting certain goals for economic milestones is a taunting task. Things have to develop naturally, and the booking situation is strongly affected by digital metrics and realities.
Make sure the agency that you work with understands the economic mode, also concerning audience growth, you are currently working in. Realistic goals are extremely vital, and can save you from a lot of dissatisfaction.

Every agency has certain, economic pressures of their own: A professional staff, externals etc. This burden shouldn’t be laid upon new and upcoming acts though.

It’s all a matter of bold, yet responsible strategic planning on both sides.

Negotiate a solid, contractual foundation

Be absolutely sure to negotiate a deal that you feel comfortable with. Try not to base your decisions on mere promises. Set horizons for potential elongations but also terminations of contractual status.

Especially when acts are starting to pop up, some agencies tend to swoop in with big name rosters, promising solid support slots and such. Be aware that your market worth is just starting to rise. That dependency is not a condition you should build a working relationship on.

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